<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Hey, DFT world, what&#8217;s up?</title>
	<atom:link href="http://www.dftdigest.com/feature/hey-dft-world-whats-up/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.dftdigest.com/feature/hey-dft-world-whats-up/</link>
	<description>Expanding design-for-test in an ever-shring world...</description>
	<lastBuildDate>Fri, 12 Feb 2010 00:24:43 -0800</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: John</title>
		<link>http://www.dftdigest.com/feature/hey-dft-world-whats-up/comment-page-1/#comment-2109</link>
		<dc:creator>John</dc:creator>
		<pubDate>Sun, 22 Mar 2009 22:33:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.dftdigest.com/?p=1191#comment-2109</guid>
		<description>Hi John,

I see your point - Twitter is &#039;sound bitey&#039;, but to me it seems more immediate than what you might hear repeated on the news for as many times the news is aired in a day.  You rarely get tweets that you&#039;ve seen before.

Many bloggers use it to direct traffic to their blogs.  I do this sometimes.  Mentor Graphics tweets to direct people to posts in their &quot;Communities&quot; forums (not a bad idea - maybe I should do the same for DFT Forum).

Then again, some use it to log their every movement, which can get a little annoying (kind of like a facebook status).

I find all this social media interesting.  Whether it will turn out to be a good thing or not is chiefly in the eye of the beholder, but I think smart companies are always looking for ways to converse with their customers, and Twitter is a way you can at least *start* that discussion.

If you&#039;re interested, you should read Ron Ploof&#039;s e-book &quot;The Ranger Station Fire&quot; (www.ronamok.com) It&#039;s a case study on how the Ford Motor Company used Twitter to quell a PR nightmare.

Cheers,
JMF</description>
		<content:encoded><![CDATA[<p>Hi John,</p>
<p>I see your point &#8211; Twitter is &#8217;sound bitey&#8217;, but to me it seems more immediate than what you might hear repeated on the news for as many times the news is aired in a day.  You rarely get tweets that you&#8217;ve seen before.</p>
<p>Many bloggers use it to direct traffic to their blogs.  I do this sometimes.  Mentor Graphics tweets to direct people to posts in their &#8220;Communities&#8221; forums (not a bad idea &#8211; maybe I should do the same for DFT Forum).</p>
<p>Then again, some use it to log their every movement, which can get a little annoying (kind of like a facebook status).</p>
<p>I find all this social media interesting.  Whether it will turn out to be a good thing or not is chiefly in the eye of the beholder, but I think smart companies are always looking for ways to converse with their customers, and Twitter is a way you can at least *start* that discussion.</p>
<p>If you&#8217;re interested, you should read Ron Ploof&#8217;s e-book &#8220;The Ranger Station Fire&#8221; (www.ronamok.com) It&#8217;s a case study on how the Ford Motor Company used Twitter to quell a PR nightmare.</p>
<p>Cheers,<br />
JMF</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: John Eaton</title>
		<link>http://www.dftdigest.com/feature/hey-dft-world-whats-up/comment-page-1/#comment-2107</link>
		<dc:creator>John Eaton</dc:creator>
		<pubDate>Sun, 22 Mar 2009 20:24:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.dftdigest.com/?p=1191#comment-2107</guid>
		<description>So what is this “twitter” I speak of?  Well, Twitter is what I would call a “micro-blogging” tool, where a person can write whatever, 140 characters at a time, and post it for whomever happens to follow their feed.  If you’ve been watching the news, in the past 2-3 months, you are sure to have heard it mentioned at least once.
====================================

John,

Twitter will do for technical discussions what TV did for political ones. Instead of well thought out debates we now get the battle of the sound bites. I don&#039;t want that. It may be good for a first draft but at some point you have to organize the data and put it somewhere so it can be found.


John Eaton</description>
		<content:encoded><![CDATA[<p>So what is this “twitter” I speak of?  Well, Twitter is what I would call a “micro-blogging” tool, where a person can write whatever, 140 characters at a time, and post it for whomever happens to follow their feed.  If you’ve been watching the news, in the past 2-3 months, you are sure to have heard it mentioned at least once.<br />
====================================</p>
<p>John,</p>
<p>Twitter will do for technical discussions what TV did for political ones. Instead of well thought out debates we now get the battle of the sound bites. I don&#8217;t want that. It may be good for a first draft but at some point you have to organize the data and put it somewhere so it can be found.</p>
<p>John Eaton</p>
]]></content:encoded>
	</item>
</channel>
</rss>
