I just got back from DAC, and the ‘Birds of a Feather’ EDA bloggers session. I’ve got to say, it felt a little more like a bunch of dogs getting to know each other. Seems to me that independent EDA bloggers just had their collective butts sniffed by journalists and PR/marketing folk. Well, mission accomplished, I guess. We’re all blogging for different reasons, and thanks to Peggy for pointing out that it’s a freedom of speech thing and that’s what makes it interesting.
First off, for me - well I’ve said it before, DAC is not really my show, mostly because test and DFT are not very well represented. But I showed up about mid-afternoon and talked with some of the test-related vendors, such as WinterLogic, TSSI, SynTest, Genesys and LogicVision. More on those conversations in another post.
I was traveling light, so no laptop. I had also neglected to re-check the location of the BoF session and wandered around for a few minutes searching, before recognizing Richard Goering and asking directions (irony alert: blogger asks journalist for directions to a blogging event - I know, right?).
I walked in as David Lin of Denali was being harassed mid-way through his presentation on corporate blogging. There was an animated discussion trying to triangulate the definition of blogging. Are you really a blogger if you’re just publishing white-papers for your company? Isn’t a blog just the modern day equivalent of a ‘column’? Of course there was the predictable exchange between the journalist and the corporate marketer about the current plight of the EDA press.
A fairly good mix of folks showed up (there seemed to be 30-40 people all-in-all, you’d have to ask JL what his count was). John Blyler and a couple other journalist-bloggers from Chip Design magazine were there, as well as Richard Goering, and Peggy Aycinena, all except Goering professing to be bloggers in their own way. Also in attendance seemed to be several marketing/PR people, there to figure out how communicate with bloggers - I hadn’t realized we were that hard to contact - but I think the real question was “how can I use you as another channel to my customers?” There was also Janick Bergeron of Verification Guild - and the aptly dubbed “Original EDA blogger”, John Cooley, was also there. My only complaint is that the “independent” EDA blogger was somewhat under-represented.
After another short talk by Steve Liebson, the attendees took some time to introduce themselves and their interest in EDA blogging. Then JL attempted to open he floor to some different topics for discussion - when a curious thing happened: He asked me what I thought of publishing solicited content, and as I answered - no lie - half the room suddenly stood up and left. What is something I said, or… ? It was quite comical, really. But I’m a good sport, so I checked my arm-pits and continued.
Anyway, aside from the fact that most of the conversation seemed to center around the blog as a marketing tool, it was all good. I’d like to thank JL, Harry, Sean and David for putting together a fascinating event!