Engineering in the age of MTV

Engineering is not cool. Probably hasn’t been for a generation and a half now. I have a solution - we should hire Paris Hilton, Lindsey Lohan and Britney Spears (and of course! We’ll bring in someone like Brad Pitt for the girls) to do engineering PSA’s (”You know what I like between me and my engineer? Nothing…”). Nope - what do we get? Al Yankovich singing “White and Nerdy”. ROTLOL. Well, we bring it on ourselves. Live long and prosper.

All kidding aside, engineering education, and attracting local talent is on a lot of people’s minds these days. During the keynote at last week’s DesignCon in Santa Clara, Dr. Leah Jamieson outlined some of the efforts going on to make better engineers out of engineering students.

But what about getting kids into engineering school in the first place? Math and science classes at the k-12 level don’t seem to be holding the kid’s interest. I mean, I’ve helped my daughter with her science homework, and I’m bored.

In an article from the EDN website, TI CEO Rich Templeton remarked, “We all need to give back by [...] encouraging k-12 kids to take an interest in math and science. We have to help attract talented people to engineering and make ours a stronger profession”. But really, as all you inguneers out there know, engineering!=math+science anyway ;-) It’s a creative experience. And that’s what we should stress from the start.

Some suggest not bothering. In fact I blogged about it soon after I started this blog, way back in March 2006 - at the time there was a reader’s opinion thread running through EE Times about whether you as an engineer would encourage your child to do the same.

Then recently, I saw an article by Howard Johnson, PhD. over at EDN, in which he talked about a letter he received from a high school student asking questions about how he became interested in his profession, what goals students should have with respect to their education, and how science education helps him in his everyday life. Johnson offered some excellent answers to the questions.

His main advice? Get a good hobby. Seriously - it doesn’t matter what the hobby is, but if it engages you, it will drive you to learn and be good at something, which, for lack of a better way of saying it - can create demand for you. He very succinctly points out that “People lacking useful skills or knowledge are forced to trade their time for money. Time is all they have to offer.”

Good advice, no matter the profession…

2 Responses to “ Engineering in the age of MTV ”

  1. If folks would like to help increase interest in engineering amongst students, IEEE has some groups of volunteers working on this. In Silicon Valley, it’s “IEEE Santa Clara Valley K-12 Education” at http://www.ewh.ieee.org/r6/scv/k-12/

    Keep up the good blogging!

    JAB

  2. Hey!

    Thanks for the comment, and great link. That’s a real “think globally, act locally” kind of thing.

    For those of us who don’t live in the area, a good website to check out is the ASEE K12 Center (http://www.engineeringk12.org/).

    JMF

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